How Hay Lowers Production Errors And Inspection Times By Up To 40 % With Qarma

Each month, thousands of products arrive sầu at HAY’s storage facilities. The tables, chairs, và many other products in the Danish design company’ portfolio are the expressions of a mix of established and upcoming designers.

Production of the diverse hàng hóa range is handled by a far-reaching network of factories & supply chain partners all around the globe. The whole process can be viewed as a funnel that leads some shipments through HAY’s headquarters in Denmark while others go straight to lớn customers.

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For Pernille Gabs Tirsgaard, Head of Quality và Customer Service, maintaining oversight and generating actionable insights to help lower production error rates and inspection times have been focus points since joining HAY.

Generating oversight has been complicated by an extended period of rapid growth and the many efforts coming with it. As is often the case, the success of its brvà and products has led lớn a need to update and further develop internal processes.

“I think many companies have sầu experienced similar challenges: you grow, but not all of your processes grow at the same speed. We needed lớn update our quality control systems, khổng lồ get a more comprehensive feel for where our pain points were – as well as how lớn address them proactively,” Pernille Gabs Tirsgaard says.
One of the core issues that HAY was looking khổng lồ address was increasing communication throughout the production process.

Such communication plays a pivotal role in identifying potential production issues earlier, thereby lowering its impact – in some cases even avoiding the need for expensive sầu, time-consuming reorders if sản phẩm shipments fail quality control KPIs upon arrival.

Interacting with a broad array of collaborators with different technological setups necessitated a solution that was intuitive & easy to lớn use.

Furthermore, HAY was looking khổng lồ increase data-driven insights lớn better understand what specific chất lượng control issues were most common. The task was complicated by the extensive sầu network of geographically scattered collaborative sầu partners, as well as the broad sản phẩm portfolio, necessitating an ability to lớn gather detailed information across many different locations.

“What we wanted to achieve sầu was a more streamlined, lean, và front-loaded QC process centered around clearer, constant two-way dialogue to lớn minimise issues & lower wastage rates. Qarma delivers on all fronts, as well as providing insights. Finally, it was a deciding factor for us that it’s a solution that makes use of infrastructure that exists everywhere today – smartphones,” Pernille Gabs Tirsgaard says.
Since switching lớn Qarma’s quality control solution toward the kết thúc of 2019, HAY has already seen a string of positive sầu results. In just over six months, clalặng rates have improved substantially across the hàng hóa portfolio. Furthermore, quality control inspection times have dropped by an average of 40%.

One of the reasons is a better dialogue with all parts of the supply chain. Qarma’s starting point is an observation that complicated supplier QC with expensive sầu systems rarely works.

By using an image và notification-based system that works with smartphones, Qarma enables fast roll-out and unparalleled ease-of-use. Quality control can, in some cases, be carried out simply by taking images & uploading them lớn the system.

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Furthermore, the detailed QC report that using Qarma’s solution leads to means thousands upon thousands of products – and their production process – can be analyzed in detail both before & after shipping.

This has led khổng lồ several situations where shipments of products could be stopped and returned because of QC issues already before leaving port, thereby saving both time và money. Upon arrival, the QC process has been sped up markedly thanks to data-driven insights, which have sầu enabled HAY to establish clearer benchmarks & focus attention on specific pain points.

“Our on-the-ground personnel responsible for QC in the production countries và here in Denmark have sầu a mix of experience & data available that tells them what khổng lồ look for. Even further baông chồng in the production chain, producers can see which processes they may need to change or tăng cấp. In every step, we get to be on the front foot, instead of having a reactive sầu approach,” Pernille Gabs Tirsgaard says.


“Qarma’s solution is simple khổng lồ roll out, easy to use, và produces great results. What’s not to lớn lượt thích about that?”
Pernille Gabs Tirsgaard, Head of Quality & Customer Service, HAY
HAY is happy to lớn mô tả its experience with Qarma’s solution as well as lessons learned: 


Start small. Focus on the areas where you have sầu experienced the biggest quality- related issues. Use that as a starting point for gaining experience with what does and does not work.

Through your lessons learned, you will have sầu a great starting point for rolling out your new chất lượng assurance và control to all your producers và entire portfolio.


Use the data gathered through Qarma lớn evaluate & improve. Formulate clear goals and reclaim KPI’s.


Be sure to follow up on issues và mix targets with suppliers. For quality assurance và control to reach its full potential, you need dialogue – that improves results for both parties. This is part of what Qarma enables.

Founded in 2002, with the ambition khổng lồ create contemporary furniture that uses sophisticated industrial manufacturing khổng lồ satisfy the needs of modern living. HAY’s designs are inspired by the stable structures of architecture & the dynamics of fashion in a democratic context.

Learn more about HAY here.

At Qarma, we help companies make better products. We’re trusted by retailers, brands và suppliers, because we provide an easy-to-use QA and QC solution that creates value throughout their supply chains.

Book af chạy thử of our hàng hóa here.



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